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2nd Bachelor in Foreign Trade

 ECTS CreditsNumber of Hours (h/year)
245
230
215
315
560
330
230
230
230
230
675
645
430
215
215
460
460
3ème langue: Allemand, Espagnol ou Néerlandais part1
445
445
445
3ème langue: Allemand, Espagnol ou Néerlandais part2
345
345
345

Politics and economics

ECTS Credits2
Number of Hours (h/year)45
Teaching staffJAMIN, Jérome
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0040/2
Prerequisite

The student will be familiar with global, international and european issues related in the media.

Aims and Objectives

Understanding the most important political and economical dynamics on the global stage and being able to analyse and explain those dynhamics within one or several frameworks.

Description

The course will be given through four different approachs :

1. an introduction on political science, comparative politics and international politics

2. lectures and analyses of diplomatic literature made by students

3. lectures from occasional guests

4. view of documentaries and presentations by the students 

The course will be given through four different approachs :

1. an introduction on political science, comparative politics and international politics

2. lectures and analyses of diplomatic literature made by students

3. lectures from occasional guests

4. view of documentaries and presentations by the students

Bibliography

Heywood A., (2007), Politics , Palgrave foundations

Teaching and Learning MethodsLectures
Group seminars or workshops

Courses, lectures and analyses

Assessment MethodsOral examinations
Continuous assessment

The evaluation take into account the quality of the lectures given by the students and their ability to run the debate after each presentation and meeting.

NotesNo
LanguageEnglish

Accountancy

ECTS Credits2
Number of Hours (h/year)15
Teaching staffLIBERT, Marie-Christine
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0005/2
Prerequisite

To pass the simple writings of book-keeping

Aims and Objectives

To understand the Value Added Tax formalities

Description

Concept of value-added taxVAT registrationVAT obligationsPersonliable to VATVAT StatementDeals subject to VATService of transport and VAT

Bibliography

Code de la TVA (VAT)

Teaching and Learning MethodsLectures
Tutorials

Training of VAT obligations at the national, international and intracommunity level.

Assessment MethodsWritten and/or oral examination

written examinations and/or oral examinations

NotesYes
LanguageFrench

Tax Legislation

ECTS Credits2
Number of Hours (h/year)30
Teaching staffCORNET, Marie-Hélène
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0006/2
Prerequisite

None

Aims and Objectives

This course will teach students the general principles of Belgian taxation, differents categories of taxes in Belgium, before introducing the income tax, corporate tax and the disposal of the tax administration

Description

The general principles of taxation;

The general principles of Belgian taxation;

The income tax

Professionnal income;

Real assets income

Investment income

Miscellaneous income

Basis of Corporate income

Control and proceeding

Bibliography

« L’almanach du contribuable » 2008 COPPENS et BAILLEUX, « l’impôt des personnes physiques ». J CL LAES « Manuel de droit fiscal ». Ed LABOR P.SAERENS « le nouveau code des sociétés » Lois actuelles 1999. les conventions OCDE

Teaching and Learning Methods

Tutorial + examples et practical exercises

Assessment MethodsWritten examinations
NotesYes
LanguageFrench

English

ECTS Credits4
Number of Hours (h/year)60
Teaching staffANSAY, Carole; KOENIG, Nathalie; Pairon, Christelle; Sonaggere, Laurence
Course UnitCompulsory
TermQuad. 1 and 2
CodeECO-CCEX0009/2
Prerequisite

 Command of the language skills developed in the first course unit.

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students' vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Reading, speaking, writing and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to foreign trade issues at a more advanced level.

Report and summary writing.

Business letter & Email writing.

Social language

Bibliography

The bulk of the course material is taken from authentic sources, such as articles from English language magazines or newspapers (such as Time, Newsweek, The Economist, The Guardian, The Daily Telegraph, The Financial Times, BBC, CNN, etc ...) or tv programmes (Watchdog) or books (Understanding cultural differences)...

Reference books :

Cambridge Advanced Learner's Dictionary, Third edition, Cambridge University Press, 2008.

Murphy R., English Grammar In Use and Supplementary Exercises, Cambridge University Press, 2004.

Trappe T. and Tullis G., Intelligent Business, Intermediate Business English, Longman, 2005.

O'Driscoll N. and Pilbeam A., Big City, Level 3 Intermediate, Oxford Business English, 2004.

Chapman R., English for Emails, Express series, Oxford University Press, 2007.

Teaching and Learning Methods

 Emphasis is put on :

  • the regular attendance and the quality of the effective participation in the classroom activities;
  • the preparation at home of the subjects discussed in the classroom, the regular study of the course material;
  • the student's personal initiative as an incentive in the choice of the topics of the speeches delivered in the classroom;

 

 

Assessment MethodsWritten examinations
Oral examinations
Continuous assessment
NotesYes
LanguageFrench
English

English

ECTS Credits4
Number of Hours (h/year)60
Teaching staffANSAY, Carole; KOENIG, Nathalie; Pairon, Christelle; Sonaggere, Laurence
Course UnitCompulsory
TermQuad. 1 and 2
CodeECO-CCEX0010/2
Prerequisite

Command of the language skills developed in the first part.

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students' vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Reading, speaking, writing and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to foreign trade issues at a more advanced level.

Report and summary writing.

Telephoning.

MAIN TOPICS: NEGOTIATIONS, Non-violent Communication, ETHICS, CHANGE, Business across Cultures, "Case Studies".

Bibliography

The course material is taken from authentic sources, such as articles from English language magazines, books or newspapers such as Time, Newsweek, The Economist, The Guardian, The Independent, The Daily Telegraph, The Financial Times, BBC, CNN, etc ...

Reference books :

Cambridge Advanced Learner's Dictionary, Third edition, Cambridge University Press, 2008.

Murphy R., English Grammar In Use and Supplementary Exercises, Cambridge University Press, 2004.

Trappe T. and Tullis G., Intelligent Business, Intermediate Business English, Longman, 2005.

O'Driscoll N. and Pilbeam A., Big City, Level 3 Intermediate, Oxford Business English, 2004.

Chapman R., English for Emails, Express series, Oxford University Press, 2007.

Teaching and Learning Methods

 Much emphasis is put on :

  • the regular attendance and the quality of the effective participation in the classroom activities;
  • the preparation at home of the subjects discussed in the classroom, the regular study of the course material at home;
  • the student's personal initiative as an incentive in the choice of the topics of the speeches delivered in the classroom.
Assessment MethodsWritten examinations
Oral examinations
Continuous assessment

Knowledge, know-how and interpersonal skills.

NotesYes
LanguageEnglish

Spanish

ECTS Credits4
Number of Hours (h/year)45
Teaching staffBOZARD, Laurent
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0018/2
Prerequisite

Command of the language skills developed in the first course unit.

 

Aims and Objectives

See the french version.

 

Description

See the french version.

Bibliography

See the french version.

Teaching and Learning MethodsLectures
Tutorials
Group seminars or workshops

See the french version.

Assessment MethodsWritten examinations

See the french version.

NotesYes
LanguageFrench
Spanish

German

ECTS Credits4
Number of Hours (h/year)45
Teaching staffDE WAEGENEER, Monique
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0017/2
Prerequisite

Command of the language skills developed in the first course unit

 

 

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students'vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Reading and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to business/foreign trade issues at a more advanced level.

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Bibliography

Fertigkeitstraining/Sprechspiele/Wörterbuch für Schule und Studium - PONS/Maîtriser la grammaire allemande, R. Métrich & P. Schweizer, Ed. HATIER/Unternehmen Deutsch, C. Conlin, Intertaal / 40 Leçons pour parler allemand, LTP/ Vendre en Allemand comme en Français,J.Athias & H.Klose-Les Editions d'Organisation/Wagen und gewinnen?-J.Dibon & R.Thomassin-Ellipses/Wirtschaftskommunikation Deutsch-Goethe Institut-Langenscheidt/ Telefonieren im Beruf-Goethe Institut-Max Hueber Verlag

Teaching and Learning MethodsLectures
Tutorials

Interactive teaching methods; emphasis is put on attendance and active participation in the classroom activities.

 

Assessment MethodsWritten examinations
Oral examinations
Continuous assessment

Oral presentation of  a topic related with the lessons for a class debate+Summary of an article dealing with foreign trade and an interactive activity+Written expression of the students' personal opinion about a topic or situation from the lessons

Assessment Methods : Continuous assessment through presentations, debates and tests  Oral exam on a new article with a conversation in pairs in a situation chosen at random in a pre-scheduled list and a written exam  adapted to the level of students(beginners or advanced)

NotesYes
LanguageFrench
German

Dutch

ECTS Credits4
Number of Hours (h/year)45
Teaching staffBRANDT, Laura
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0019/2
Prerequisite

Command of the language skills developed in the first course unit

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students' vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Reading, speaking, writing and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to foreign trade issues at a more advanced level. (price and product adjustment, customs formalities, logistics).

Report and summary writing.

Business letter writing.

Giving good oral presentations.

Bibliography

Van Dale Groot Woordenboek der Nederlands taal, Utrecht-Antwerpen, 1992

Van Dale Groot Wordenboek Nederlands-Frans/Frans-Nederland, Utrecht- Antwerpen, 1985

Teaching and Learning Methods

Interactive teaching methods; emphasis is put on attendance and active participation in the classroom activities.

Language laboratory

Assessment MethodsWritten examinations
Oral examinations
Continuous assessment
NotesYes
LanguageFrench
Dutch

German

ECTS Credits3
Number of Hours (h/year)45
Teaching staffDE WAEGENEER, Monique
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0020/2
Prerequisite

Command of the language skills developed in the first course unit

 

 

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students'vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Reading and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to business/foreign trade issues at a more advanced level.

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Bibliography

Deutsch Zwei für Ausländer-Rororo/Wörterbuch für Schule und Studium - PONS/Maîtriser la grammaire allemande, R. Métrich & P. Schweizer, Ed. HATIER/Unternehmen Deutsch, C. Conlin, Intertaal / 40 Leçons pour parler allemand, LTP/Vendre en Allemand comme en Français,J.Athias & H. Klose-Les Editions d'Organisation/Wagen und gewinnen?-J.Dbon & R.Thomassin-Ellipses/Wirtschaftskommunikation Deutsch, V.Eismann-Langenscheidt/Telefonieren im Beruf, Goethe Institut-Max Hueber Verlag

Teaching and Learning MethodsLectures
Tutorials

Interactive teaching methods; emphasis is put on attendance and active participation in the classroom activities.

Assessment MethodsWritten examinations
Oral examinations
Continuous assessment

Continuous assessment through presentations, debates and tests  Oral exam with conversation in pairs and written exam  adapted to the level of students(beginners or advanced)

NotesYes
LanguageFrench
German

Spanish

ECTS Credits3
Number of Hours (h/year)45
Teaching staffBOZARD, Laurent
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0021/2
Prerequisite

Command of the language skills developed in the first course unit.

 

Aims and Objectives

See the french version.

 

Description

See the french version.

 

Bibliography

See the french version.

Teaching and Learning MethodsLectures
Tutorials
Group seminars or workshops

See the french version.

Assessment MethodsWritten examinations
Oral examinations
Written and/or oral examination

See the french version.

NotesYes
LanguageFrench
Spanish

Dutch

ECTS Credits3
Number of Hours (h/year)45
Teaching staffBRANDT, Laura
Course UnitOptional
TermQuad. 1 and 2
CodeECO-CCEX0022/2
Prerequisite

Command of the language skills developed in the first course unit

Aims and Objectives

Further practice of the language structures at a more advanced level.

Extension of the students' vocabulary in lexical areas ranging from everyday situations to foreign trade-oriented topics.

Further practice of oral and written communication skills.

Description

Consolidation of grammar structures and vocabulary by means of oral and written exercises.

Reading, speaking, writing and listening comprehension exercises based on authentic documents/course material related to everyday contexts and to foreign trade issues at a more advanced level. (price and product adjustment, customs formalities, logistics).

Report and summary writing.

Business letter writing.

Giving good oral presentations.

Bibliography

Van Dale Groot Woordenboek der Nederlands taal, Utrecht-Antwerpen, 1992

Van Dale Groot Wordenboek Nederlands-Frans/Frans-Nederland, Utrecht- Antwerpen, 1985

Teaching and Learning Methods

Interactive teaching methods; emphasis is put on attendance and active participation in the classroom activities.

Language laboratory

Assessment MethodsWritten examinations
Oral examinations
Continuous assessment
NotesYes
LanguageFrench
Dutch

Sales techniques

ECTS Credits4
Number of Hours (h/year)30
Teaching staffVANGUESTAINE, Claude
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0041/2
Prerequisite

None

Aims and Objectives

Analyse customer's psychology; specify buying behaviour; increase salesmen knowledge using appropriate skills.Establish projects argumentation.

Description

Salesman's role and personnality;

10 steps to make a deal;

Selling from first contact to conclusion: practical exercises.

Bibliography

Corcos Marc; Les techniques de vente...qui font vendre; editions Dunod, Paris 2008

Teaching and Learning MethodsLectures
Tutorials
Project or fieldwork
Assessment MethodsWritten and/or oral examination
NotesYes
LanguageFrench

International insurance

ECTS Credits2
Number of Hours (h/year)30
Teaching staffCOMPERE, Julien
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0025/2
Prerequisite

Law of obligations : contracts and civil liability

Aims and Objectives

Students should be able to understand and use appropriately trade-credit insurance techniques

Description

I.                  Principles of Insurance

1.1.                    History of Insurance

1.1.                    Definitions

1.3              Characteristics

1.4              Insurers’ business model

1.5              Types of insurance

II.                  Trade credit insurance

2.1 Definition

2.2. History

2.3 Role of Credit insurance

2.4 Benefits of Trade Credit Insurance

2.5 Products offered in Trade Credit Insurance

2.5.1 Comprehensive policy

2.5.2 Buyer credit

2.5.3  Insurance of buyer credit in local currency

2.5.4 Insurance for investments

2.5.5 Insurance of contracting equipment

2.5.6   Insurance of special cash transaction

2.6. Other Financial Products offered in Trade Credit Insurance

2.6.1 Claim management

2.6.2               Guarantees

2.6.3 Financial guarantee for working capital credit

2.6.4 Financial guarantee for investment credits

2.6.5 Financial guarantee for bond issue

2.6.6 Direct financing

2.6.7 Belgacap

III.              Credit risk

3.1 Definition

3.2. Commercial risk

3.3. Political risk

3.4. Credit insurers and the global financial and economic crises

3.5. Reinsurance

IV.          Supervision of insurance companies

4.1 Prudential supervision

4.2. Protection of consumers of financial services

4.3 International Dimension

4.3.1. Committee of European Insurance and Occupational Pensions Supervisors

4.3.2 International Association of Insurance Supervisors

V.                  Transport Insurance

5.1 Goods transport insurance vs. Haulier’s responsibility insurance

5.2 The extent of the haulier's responsibility

5.2.1 The road haulier

5.2.2. The rail carrier

5.2.3 The shipping company

5.2 4. The inland waterway carrier

5.2. 5. The air carrier

5.3. Type of policies

5.4 Transport insurance contract

5.5. Incoterms

 

 

Bibliography

Manuel International de l'Assurance, 2ème édition, Jérôme YEATMAN, Economica

Teaching and Learning MethodsLectures

Lectures and practical research

Assessment MethodsWritten examinations
NotesYes
LanguageEnglish

Data Processing

ECTS Credits2
Number of Hours (h/year)30
Teaching staffDISPAS, Monika; MOURMAUX, Francis
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0027/2
Prerequisite

Use of computer.

Operating System.

Word processing

Aims and Objectives

Use of computers and data processing programmes in office with widely used packages

Use of ready made programmes. Exercises are specific to the department

Description

Spreadsheet :

Basic use of spreadsheet (files, sheets, formulas)

Advanced use of spreadsheet (graphics, encoding of securised data and macro-instructions)

Bibliography
Teaching and Learning MethodsLaboratory work
Assessment MethodsOral examinations
NotesYes
LanguageFrench

International marketing

ECTS Credits6
Number of Hours (h/year)75
Teaching staffBOCCA, Isabelle; SERVAIS, Danielle
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0028/2
Prerequisite

Course of marketing (1st year)

Aims and Objectives

This course willTeach students how to integrate marketing concepts into the international context and specially product and pricing strategies

Explain the structure, the functions of the export company and its development on a world wide scale

Description

International product strategy

International pricing strategy

Structure of the export company

International marketing planification

Bibliography

V Boronad, F Didierlaurent, L Lavorata, M Massabie-François et E Poulain - COMMERCE INTERNATIONAL MARKETING & NEGOCIATION- Breal 2001

JM De Leersnyder, W Keegan - MARKETING SANS FRONTIERE - Interéditions - 1994

J Paveau, F Duphil - Pratique du commerce international - Foucher - 2005

Teaching and Learning MethodsLectures
Tutorials
Assessment MethodsOral examinations
Projects or practical work
NotesYes
LanguageFrench

International Contracts and international trade agents

ECTS Credits2
Number of Hours (h/year)30
Teaching staffPOLUS, Christiane
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0030/2
Prerequisite

Basic knowledge of judicial law – civil law – commercial law

Aims and Objectives

Command of matters related to the setting up of international contract – appeals in case of ill-enforcement

Increase ability to implement the appropriate law

Increase understanding of concepts and the different ordinary contractual clauses

Description

Definition of the international contract

Implementation of the appropriate law

Various stages in the set-up of the international contract

Various contractual clauses

Solving implementation problems

Study of powers, functions and liability the various international trade agents

Bibliography

DELACOLLETTE J., Contrats de comm.int, De Boeck, 1ère édition, 155 pages

FONTAINE M., Dr. des contrats int, FEC, 1ère édition, 351 pages

Recueil pratique de droit des affaires, Ed. Jupiter, 1ère édition

THIEFFRY, La vente internation, Centre exportation, 1ère édition

Teaching and Learning MethodsLectures
Group seminars or workshops
Assessment MethodsWritten examinations
NotesIn part
LanguageFrench

Conveyances

ECTS Credits2
Number of Hours (h/year)15
Teaching staffPERPINIEN, Geoffrey
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0031/2
Prerequisite

General knowledge of international conventions

Aims and Objectives

Technical and documents transport of the different transport methods

 

Description

1) Road Transport

2) Waterways transport :

3) Rail transport ;

4) Air transport

Bibliography

BELOTTI J., Le transport international de marchandises, Vuibert, Paris, 1992

CHEVALIER D. et DUPHIL F., Le transport, Foucher, Paris

Teaching and Learning MethodsLectures

Tutorial, 2 h/week

Assessment MethodsWritten examinations
NotesYes
LanguageFrench

Transport and Marine insurance

ECTS Credits3
Number of Hours (h/year)30
Teaching staffNagels, Cédric
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0032/2
Prerequisite

Elements of Civil Law (contract – liability – exemption clauses – compensation – legal guarantees)

Aims and Objectives

Command of the incoterms

Command of the liability of the shipper/carrier/consignee

Understand the clauses of a transport contract

Evaluate the main elements of the carriage contract

Description

Marine transport agents – Legal relations

Vessel

Transport documents

Marine sales

Transport contract (setting up / performance)

Contractual liability of carrier and shipper

Insurance policies – Coverage

Bibliography

Code de commerce. Bruylant. 4ème édition.

PUTZEIS, Droit des transports. Bruylant. 4ème édition. 417 pages

C.C.I., Incoterms 2000. CCI. 4ème édition.

LAMY. Transports maritimes. 4ème édition.

Teaching and Learning Methods

Lectures, practical work and tutorials

Assessment MethodsWritten examinations
NotesIn part
LanguageFrench
English

Logistics

ECTS Credits2
Number of Hours (h/year)30
Teaching staffSERVAIS, Danielle
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0034/2
Prerequisite

Fundamental concepts of business logistics management

Aims and Objectives

This course willdevelop purchasing, storage and distribution methods

Description

Purchasing and supply management

Storage

Warehousing

Physical distribution

Bibliography

G Baglin, O Bruel, A Garreau, M Greif, Ch Delft - MANAGEMENT INDUSTRIEL ET LOGISTIQUE - Economica 2001

M Roux - ENTREPOTS ET MAGASINS - Ed. d'Organisation – 1995

J Sohier - LA LOGISTIQUE - Vuibert 2ème éd. – 2001

O Bruel - POLITIQUE D'ACHAT ET GESTION DES APPROVISIONNEMENTS - Dunod Entreprise - 1998 - 2ème éd.

LOGISTIQUE - MAITRISE DES FLUX - Revue annuelle des Elèves des Arts et Métiers - Dunod - 1998

Teaching and Learning MethodsLectures
Group seminars or workshops
Assessment MethodsWritten examinations
Projects or practical work
NotesYes
LanguageFrench

Accountancy – Export estimate

ECTS Credits5
Number of Hours (h/year)60
Teaching staffLIBERT, Marie-Christine; VAN MEIR, François
Course UnitCompulsory
TermQuad. 2
CodeECO-CCEX0037/2
Prerequisite

None

Aims and Objectives

understand the various stages in computing the production costs, for foreign markets

compute the break-even point of the exporting company

draw up export estimates

Description

In-depth study of the operating costs and their components: fixed costs, direct costs, inputed cost, variable costs, break-even point, etc

Determination of the equality between the net income in general accounting and in cost accounting

Drawing up of export estimates

Bibliography

C. GOUJET, C. RAULET, C. RAULET - Comptabilité analytique et contrôle de gestion. 4ème édition. DUNOD Paris 1997

Teaching and Learning Methods

Theoretical and practical exercises

Assessment MethodsWritten and/or oral examination
NotesYes
LanguageFrench

Seminars, visits, conferences

ECTS Credits6
Number of Hours (h/year)45
Teaching staffANSAY, Carole; BALDEWYNS, Marie-Claire; BENEDETTI, Barbara; BOCCA, Isabelle; BOTTERMAN, Vincent; CARPENTIER, Frédéric; CORNET, Marie-Hélène; DARMONT, Marcel; DEVOLDER, Paul; DISPAS, Monika; GOOSSENS, Viviane; KOENIG, Nathalie; LEMAIRE, Martine; LIBERT, Marie-Christine; MERSCH, Monique; MOURMAUX, Francis; PERPINIEN, Geoffrey; POLUS, Christiane; SERVAIS, Danielle
Course UnitCompulsory
TermQuad. 1 and 2
CodeECO-CCEX0038/2
Prerequisite

Courses of the 1st bachelor's year

Aims and Objectives

1ST part: -open team and enterprise spirit with a Young Enterprise Project (YEP)

- make the project as concrete as possible, appropriate with the courses'aims

2ND part: help people approach a problem or a challenge in an imaginative and innovative way (to think out of the box) and come up with breakthrough ideas.

3RD part

Description

1) - audit work

- commercial and financial studies (desk research - field research)

- study of the product's exportability

- business plan

2) CPS (CREATIVE PROBLEM SOLVING), SIX HATS THINKING & TEAMBUILDING.

3)

Bibliography
Teaching and Learning MethodsTutorials
Group seminars or workshops
Project or fieldwork

1)- the students are assisted by teachers and a Young Enterprise Project Manager

- they follow practical courses during an intensive week before the project's beginning and specific courses by specialists during the work

2) Theory and practice alternately, both in English.

3)

Assessment MethodsWritten examinations
Projects or practical work
Continuous assessment

Creativity: continuous assessment as well as a test at the end of the seminar. Written exam in case of failure or non-attendance.

NotesIn part
LanguageFrench
English

Written and oral communication skills

ECTS Credits2
Number of Hours (h/year)15
Teaching staffBOZARD, Laurent
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0007/2
Prerequisite

See the french version.

Aims and Objectives

See the french version.

Description

See the french version.

Bibliography

See the bibliography at the end of the "syllabus".

Teaching and Learning MethodsLectures

See the french version.

Assessment MethodsWritten examinations

See the french version.

NotesYes
LanguageFrench

Cross Cultural Marketing

ECTS Credits3
Number of Hours (h/year)15
Teaching staffPARMENTIER, Philippe
Course UnitCompulsory
TermQuad. 1
CodeECO-CCEX0042/2
Prerequisite

Marketing level 1

Aims and Objectives

In-depth study of cross cultural marketing. The students should develop an open mind while being in contact with different cultures.

Description

A. International marketing. Marketing for export ( total cross-cultural marketing), International management of marketing (global marketing), Adapted standard, Adapted marketing strategies, Areas of cultural affinity in Western Europe, New conditions and restrictions to break into markets

B. From international marketing to trade between cultures

C. Globalization

D. Understanding each other : a priority

E. Problems of communication between people from different cultures. High context and low context , Personalization versus depersonalization, How time is viewed, Attitudes towards action. How people see themselves and others (Sex, trust, face, individualism – collectivism, silent language)

F. In which context are our partners of the European Union ?

G. Negotiation and culture

H. How to adapt your behaviour in different cultures

Bibliography

Edward T. Hall, “The silent Language”, Anchor Books

Richard D. Lewis, “When Cultures Collide”, Nicholas Breadley Publishing, London, 2003

Edward T. Hall, Mildred Reed Hall, “Guide du comportement dans les affaires internationales, éd. Seuil

Jean-Claude Usunier, Commerce entre cultures, PUF

Philippe Deval, « Le choc des cultures », éd Eska

Fons Trompenaars, Charles Hampden-Turner, « L’entreprise multiculturelle », éd. Maxima

Susan Schneider, Jean-Louis Barsoux, « Management Interculturel, éd. Pearson Education

Teaching and Learning MethodsLectures
Tutorials
Project or fieldwork

Lectures and case studies

Assessment MethodsOral examinations
NotesYes
LanguageEnglish

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