1st Master in Social Engineering and Actions

Communication sociale

< Back

ECTS Credits3
Number of Hours (h/year)45
Teaching staffLEROY, Karin
Course UnitCompulsory
TermQuad. 2
CodeSOC-IISOC0016/1
Prerequisite

No.

Aims and Objectives

Understanding and analysis of social communication (corporate, public relations, messages).

 

Description

History of communication theory (Shannon, Jakobson,...)

Organisational communication (internal, external).

Bibliography

COLLET, H., Communiquer Pourquoi, comment ?, CRIDEC, 2004.

MEUNIER, J.P., Introduction aux théories de la communication, De Boeck, 1996.

MUCCHIELLI, A., Théorie des processus de la communication, A.Colin, 1998.

WATZLAWICK, P., Une logique de la communication, Seuil, 1972.

Teaching and Learning MethodsLectures
Tutorials
Project or fieldwork
Assessment MethodsWritten examinations
Oral examinations
Projects or practical work
NotesYes
LanguageFrench

The information contained herein is intended for informational purposes only. The Higher Education Institution disclaims any responsibility with regard to its content.