3rd Bachelor in Human Resources Management
Marketing
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ECTS Credits | 1 |
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Number of Hours (h/year) | 15 |
Teaching staff | TOUSSAINT, Martine |
Course Unit | Compulsory |
Term | Quad. 1 |
Code | SOC-GGRH0052/3 |
Prerequisite | |
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Aims and Objectives | To show the students the place of marketing in management. To allow students to lead a marketing project for a service company. To provide a directing diagram to lead a company project, as well as suitable tools. To insist on the usefulness of the «pilot's notebook» (in reference to the marketing course) and of the dashboard (in reference to the «instruments of organisational management» course) in the project control. To allow the students to apply these concepts to management of their projects of training course and T.F.E (thesis). To make it possible for the students to transfer these concepts to their job search |
Description | Bases of marketing. To include and understand marketing. Concepts of marketing. Marketing management. Marketing company image in society. The marketing of the services. Process of work and «pilot's notebook».Human Resources Marketing. |
Bibliography | Citeau , Jean-Pierre. Gestion des ressources humaines. 4e tirage, Paris : Edition Armand Colin, 2002.C.S.E.F liège. Tableau de bord économique et social de l’arrondissement de Liège, Edition 2001Gestion des ressources humaines, B. Martory, D. Crozet, Dunod, Paris, 2005, Edition 2001, LIGER Philippe : Le marketing des ressources humaines, Dunot, Paris 2004 |
Teaching and Learning Methods | Lectures Laboratory work |
Assessment Methods | Oral examinations |
Notes | Yes |
Language | French |
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