3rd Bachelor in Human Resources Management

Marketing

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ECTS Credits1
Number of Hours (h/year)15
Teaching staffTOUSSAINT, Martine
Course UnitCompulsory
TermQuad. 1
CodeSOC-GGRH0052/3
Prerequisite
Aims and Objectives

To show the students the place of marketing in management.

To allow students to lead a marketing project for a service company.

To provide a directing diagram to lead a company project, as well as suitable tools.

To insist on the usefulness of the «pilot's notebook» (in reference to the marketing course) and of the dashboard (in reference to the «instruments of organisational management» course) in the project control.

To allow the students to apply these concepts to management of their projects of training course and T.F.E (thesis). To make it possible for the students to transfer these concepts to their job search

Description

Bases of marketing.

To include and understand marketing.

Concepts of marketing.

Marketing management.

Marketing company image in society.

The marketing of the services. Process of work and «pilot's notebook».Human Resources Marketing.

Bibliography

Citeau , Jean-Pierre. Gestion des ressources humaines. 4e tirage, Paris : Edition Armand Colin, 2002.C.S.E.F liège. Tableau de bord économique et social de l’arrondissement de Liège, Edition 2001Gestion des ressources humaines, B. Martory, D. Crozet, Dunod, Paris, 2005, Edition 2001, LIGER Philippe : Le marketing des ressources humaines, Dunot, Paris 2004

Teaching and Learning MethodsLectures
Laboratory work
Assessment MethodsOral examinations
NotesYes
LanguageFrench

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