1st Bachelor in Human Resources Management
Communication in company: techniques and strategy
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| ECTS Credits | 2 |
|---|---|
| Number of Hours (h/year) | 30 |
| Teaching staff | DELFOSSE, Cécile |
| Course Unit | Compulsory |
| Term | Quad. 2 |
| Code | SOC-GGRH0001/1 |
| Prerequisite | None |
|---|---|
| Aims and Objectives | Make comprehensible with for students the reason, the place and the means of action of the communication in a company. Lead the students to familiarize themselves with the traditional tools of the internal communication and more particularly, in the 1st year, the tools of written communication. Be able to recognize these tools of communication, distinguish them, criticize them, but also choose them according to the pursued goals of communication and the public concerned. |
| Description |
Place and objectives of the internal communication in the company Modes of communication and supports of transmission Two supports under the magnifying glass: - the booklet of reception - the newspaper of company |
| Bibliography | D’ALMEIDA, Nicole et LIBERT, Thierry. La communication interne de l’entreprise. Dunod, 1998 GIRARD, Benoît. La communication écrite dans l’entreprise. De Boeck Université, collection “Le Management en pratique”, 1997 WESTPHALEN, Marie-Hélène. Communicator, le guide de la communication d’entreprise, Dunod, 3me édition, 2000
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| Teaching and Learning Methods | Lectures Tutorials |
| Assessment Methods | Written examinations Projects or practical work Two methods of assessment are associated: a continuous assessment (attendance at course, speech, questions and remarks, active participation...) i.e. 20% of the total assessment and an written examination |
| Notes | Yes |
| Language | French |
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