3rd Bachelor in Marketing
Business to business marketing
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| ECTS Credits | 2 |
|---|---|
| Number of Hours (h/year) | 30 |
| Teaching staff | BOCCA, Isabelle |
| Course Unit | Compulsory |
| Term | Quad. 1 |
| Code | ECO-MMKT0021/3 |
| Prerequisite | Marketing concepts |
|---|---|
| Aims and Objectives | Give students the opportunity to discover the different industrial assets. Teach students how to integrate marketing concepts into a professional environment. |
| Description | Industrial concepts Characteristics Supply chain Industrial assets Industrial buying and purchasing strategies Industrial market study Communication business to business |
| Bibliography | A Dayan - MARKETING INDUSTRIEL - Vuibert 3éd - 1993Ph Malaval - MARKETING BUSINESS TO BUSINESS - Publi Union - 1996L Laurent - GUIDE DE L'ACHETEUR INDUSTRIEL - dunod 2ème ed - 1995Y Gauchet - ACHAT INDUSTRIEL - Publi Union - 1996G Szapiro - LES 10 PRINCIPES DE LA COMMUNICATION INDUSTRIELLE - Editions d'organisation- 1988 |
| Teaching and Learning Methods | Lectures Group seminars or workshops Project or fieldwork |
| Assessment Methods | Written examinations Projects or practical work |
| Notes | Yes |
| Language | French |
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