2nd Master in Social Engineering and Actions

Questions de droit social

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ECTS Credits1
Number of Hours (h/year)15
Teaching staffMichaux, Anne-Valérie
Course UnitCompulsory
TermQuad. 2
CodeSOC-IISOC1022/2
Prerequisite
Aims and Objectives

The student will be able to :

understand and analyse the social communication process

work out a communication plan to deliver messages to target audience.

Description

Definition of social communication (purposes, means, social ethics)

Communication plan

Bibliography

COLLET, H., Communiquer, pourquoi, comment ?, CRIDEC, 2004.

MEUNIER, J.P., PERAYA, D., Introduction aux théories de la communication, De Boeck, 1996.

WESTPHALEN, M.H., LIBAERT, T., Communicator, Dunod, 2009.

WATZLAWICK, P. et al, Une logique de la communication, Seuil, 1972.

Teaching and Learning MethodsLectures
Assessment MethodsWritten examinations
Written and/or oral examination
NotesYes
LanguageFrench

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