3rd Bachelor in Human Resources Management
Practical communication exercises
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| ECTS Credits | 2 |
|---|---|
| Number of Hours (h/year) | 15 |
| Teaching staff | BOCKIAU, Philippe |
| Course Unit | Compulsory |
| Term | Quad. 1 |
| Code | SOC-GGRH0055/3 |
| Prerequisite | None |
|---|---|
| Aims and Objectives | a) to understand what international business communication is b) to have an overview of the various tools, c) to set up on internal communication strategie
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| Description | 1.The frame work of internal communication 2. Critical analysis of the various tools 3.Internal newsletter 4 Internal communication audit 5.Internal communication scheme 6.Internal communication and total quality management 7.Communication and clothing |
| Bibliography | Denis BENOIT : Information – Communication, Ed. d’organisation, 1994 Patrick d’ HUMIERES : Management de la communication d’entreprise, Eyrolles, 1993 MH. WESTPHALEN : Le Communicator, Dunod Thierry LIBAERT : La communication de proximité, Ed. Liaison, 1996 Humbert LESCA : gestion de l’information, Ed. Litec, 1995. |
| Teaching and Learning Methods | Lectures Tutorials |
| Assessment Methods | Written examinations Oral examinations Continuous assessment |
| Notes | Yes |
| Language | French |
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